Google has recently made some drastic changes to its search engine algorithm which effectively puts a nail in the coffin on the old ways of article marketing.

The Old Way Of Doing Things

The old way of article marketing involved writing articles for the search engines rather than for your actual readers.

The old advice of yesteryear, which involved writing articles that fixated on keyword density, and writing hundreds of articles all with same anchor text, and then spinning this content, all for the sake of getting indexed by Google, no longer applies in today’s world.

The New Way Of Doing Things

Today, the only thing that matters is that your content is of great QUALITY and is of relevance to the reader.

Today, writing articles for the sake of back links, with no intention of ever actually having these articles be read by an actual human being, is shunned upon by Google. If you are going to write articles, you need to write them with the intention of captivating your audience.

Article Writing For Syndication / Publication On your Own Site

Article writing for the sake of mass distribution to hundreds of article directories where they will never actually be read by a human being is no longer a viable business model.

Instead, you want your articles to be posted on your own site.

You want your articles to be syndicated by other related websites in your niche.

Getting your articles published on Ezinearticles should be for the purpose that this article directory service was intended for: a source for other website owners to pick up content for syndication on their own websites.